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Rioja shines across Britain and Ireland this summer with an intense wine & food agenda

2017
13 June
2017-06-13 00:00:00
2017-06-13 00:00:00

 

  •  Rioja offers full summer programme of oenogastronomic experiences for end consumers, wine professionals and trade journalists.

 

This summer, Rioja will offer a complete programme of educational and experiential activities to showcase the quality and diversity of its wines in a leisure, wine and food context.

 

The United Kingdom ranks top among Rioja wine importers with almost 35 million litres in 2016, accounting for about 35% of total sales in foreign markets.

 

‘Taste of Dublin’, Ireland's food festival par excellence, is held from 15 to 18 June to bring together the most devoted foodies in the country. For the third consecutive year, Rioja will have a Tapas Bar at the festival.

 

During the second half of June, Rioja will partner with British Airways to carry out a strong brand impact campaign at London Heathrow terminals 3 and 5, with Rioja Corners in five of the airline's VIP lounges. This Rioja Festival is to offer 40 Rioja brands to the nearly 200,000 frequent flyers who will use the airline during the fortnight.  

 

For younger consumers, Rioja will have a Wine Bar in two music festivals, Citadel and Wilderness, to be held on 16 July and 3-6 August in London and Oxfordshire, respectively. During the rest of the summer, Rioja is going to be present at different tastings and pairings in the restaurants and retail shops of four major hotel groups in the capital, completing a wide range of activities targeting consumers.

 

For professionals, the renowned magazine IMBIBE is launching its fourth Rioja partnership campaign with a trip for sommeliers to Rioja on the week of 19 June. The purpose of the trip is to provide participants with an authentic, first-hand experience of Rioja.  The IMBIBE LIVE fair, which specifically targets bartenders and sommeliers, continues to be the meeting point of choice for industry professionals. It will be held in London on the first week of July.

 

Download picture: Bottle of Rioja at Taste of Dublin 2016

RiojaWine
RiojaWine Calle Estambrera, 52
2017-06-13 00:00:00
RiojaWine
Calle Estambrera, 52 26006 LOGROÑO (La Rioja). ESPAÑA.
(34)941 500 400 (34)941 500 664 info(at)riojawine.com