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Rioja '13 Statistics - October


Rioja 2013 statistics – October  

 General Background

 -           Exports made up 37% of Rioja sales over the 12 months from September 2012 to August 2013, a two per cent increase on the previous 12 months.  

-       Global exports of Rioja have grown steadily from 2012, with volume growth of 8.4% over the period from September 2012 to August 2013.

-       For the year ending August 2013, 90% of global Rioja exports were red, 5% rosé, and 5% white.

-       Global Rioja exports were made up of 45% of Sin Crianza wines, 24% Crianza, 28% Reserva and 4% Gran Reserva over the past year (Rioja Exporters Group stats to August 2013).

-       The strongest performers on the export markets have been Sin Crianza and Reserva wines which have seen growth of 12.64% and 14.54% respectively over the last 12 months.


UK Sales

 -       The UK remains Rioja’s largest export market, accounting for 34% of exports. Germany is the second largest market, with 19% of exports (Rioja Exporters Group stats to August 2013).

-       50% of exports to the UK are Sin Crianza wines, 14% are Crianza, 33% Reserva and 3% Gran Reserva (Rioja Exporters Group stats to August 2013).

 -       Brits bought 2.72m 9l cases of Rioja over the period June 2012 – June 2013 (Nielsen MAT to 22.06.13) with a value of £197m; an increase of 4% in volume and 8% in value on the previous year. Rioja is outperforming the rest of the UK wine market, which remains fairly static, with a decline of –2% in volume, and growth of just 2% in value over the same period.

-       Rioja makes up 28% of all Spanish wine sales by volume in the UK and around 3% of the UK wine market as a whole (Nielsen MAT to w.e. 23.06.13)

-       Rioja fetches a higher price (£6.04 per bottle) than the UK average bottle of wine (£5.08) and around 30% higher than the £4.66 average price per bottle of Spanish wine. Across all of Spain’s winegrowing regions, Rioja commands the highest per bottle price (Nielsen MAT to 22.06.13).

-       Rioja remains Spain’s flagship premium wine, accounting for 36% of Spain’s value against a volume share of 28%.

-           While the top 10 Rioja brands account for just over half of the volume of Rioja wine sold in this country, smaller producers outside the top 30 grew their share by 86% in the last year (Nielsen MAT to 22.06.13).

-           Rioja has once again shown a strong performance at premium price points – 62.3% of Rioja wines are sold at over £6 (compared to just 17% across the market as a whole), and there has been rapid growth of 91% in the £10 + category over the last 12 months (Nielsen MAT to 22.06.13).

-           White and rosé Rioja wines account for 7.2% of the category – the growth of whites and rosés from elsewhere in Spain (up 23% collectively) offers Rioja an opportunity to grow this share (Nielsen MAT to 08.12.12).