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A month of Rioja - Shop Rioja

October 14

A month of Rioja - Shop Rioja

Wines from Rioja will be engaging 100 independent retail outlets throughout the country in Shop Rioja; a promotion designed to reach wine-engaged consumers, educating them about the breadth of the region’s wine offering and encouraging them to trade up. Thoroughout the month of October, retailers will offer consumers the opportunity to experience the region’s wines through one-off tastings, dinners, price promotions and more. The retailers who add most value to the category throughout the month will compete to be named “Rioja Retailer of the Year 2014”

For further details, please click here