Shop Rioja results are in!
This year has seen another very successful Rioja promotion take place and we have been thoroughly impressed by the entries we've received, all of which showcased the creativity and enthusiasm of everyone involved. Together we have managed to successfully raise awareness of Rioja in store and have generated some fantastic sales results.
However, we could only select one winner from each category and these are;
Large Rioja Retailer of the Year 2014 – Laithwaite’s
Throughout October, 75 different Rioja wines were available at Laithwaite’s with numerous stores involved across the UK. Many events and tastings were also organised with a great amount of creative content shared across social media too.
Small Rioja Retailer of the Year 2014 – Prohibition Wines
Prohibition Wines was awarded for its great contribution to the Shop Rioja promotion, increasing Rioja listings from 10 to 18 and collaborating with other local businesses to broaden the impact of the whole promotion.
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