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Rioja sales grow by five million bottles in 2014 hitting new 281 million litre record

 

Rioja sales grow by five million bottles in 2014 hitting new 281 million litre record

 

  • Exports grew by 3.6% and reached 105 million litres, which accounts for 37.6% of total sales.
  • Barrel-aged Riojas represent 62% of red wine sales and, together with whites, account for total growth.

 

Rioja wine followed the positive trend started in 2013. According to the final balance announced by the Control Board, sales grew by five million bottles in 2014, placing the wine region at a new all-time record with a total of 281 million litres. Exports continued driving sales, although at a somewhat slower pace (+3.6%) than in previous years. Barrel-aged wines, and whites concentrated all of of the growth (+2.66% and +13.67% respectively). The Spanish market remained stable, which is considered a positive outcome in view of the current financial downturn and drop in wine consumption. In 2014, the D.O. Calificada Rioja sold a total of 280,789,424 million litres of wine —90% being red wine (253.5 ML), while the remainder is divided between rosé (12.42 ML) and white. The latter experienced the greatest growth (+13.67%), with sales of 14.85 ML.

 

The main keys to this positive evolution in a general context of financial difficulties and strong international competition include the recognition earned by Rioja wines in major consumer countries, as shown by a poll carried out in 2014 by the British consultants Wine Intelligence. As with the last poll from five years ago, the survey results again place the D.O. Ca. Rioja among the wine regions of the world with the highest visibility and loyalty ratios —an aspect in which Rioja occupies the leading position in some countries, including the United Kingdom and Germany, the two leading Rioja importers. The wineries' capability for innovation and the whole industry's commitment to quality have driven its growing international visibility.

 

We should also underscore the wisdom of Rioja's strategy of setting as its main goal the specialisation in high added value categories and turning barrel-aged wines into its spearhead. The Rioja Reserva and Gran Reserva categories provide a differential personality and solid reputation. This was demonstrated again in 2014, with the great success of ancient Rioja vintages like the 1964 at tastings held with the international wine press.

 

STATISTICS: THE MOST SIGNIFICANT FIGURES

 

By category: sales of barrel-aged wines continue to grow

  • Sales of barrel-aged red wines (Crianza, Reserva and Gran Reserva categories) rose by more than four million litres, accounting for 62% of total red wine sales —a market share that continues to grow year after year.

 

  • Red Crianza is the best-selling Rioja wine category. The distance between this category and the next best-seller, generic red, has increased, particularly in the Spanish market.
  • Rioja Reserva sales continue to rise as in previous years, with 62% of the wines in this category being sold in foreign markets.
  • As in 2013, Gran Reserva sales experienced the highest percentage increase in 2014, particularly in the Spanish market.

 

By market: exports drive growth

  • Sales of Rioja abroad follow the rising trend of the last few years and already account for 37.6% of total sales. Rioja performed superbly in some markets, with double-digit growth figures in the United Kingdom (+10.3%), Mexico (+27.61%) and Russia (+12.30%).
  • The top-ranking importers continue to be the United Kingdom, Germany, the United States and Switzerland in that order. These four countries absorb more than 70% of the Rioja's exports.
  • The United Kingdom strengthened its position as leading importer and currently accounts for 34.19% of Rioja sales abroad.
  • Exports to Germany and the United States  remained stable in 2014, while there was a downward trend in some traditional Rioja markets, like Holland, Belgium and Sweden.
  • Spain continues to be the main market for Rioja, accounting for 62.4%f total sales, consolidating the growth trend of 2013. White wine sales recovered, with a 28% growth, and so did all barrel-aged wine categories.

 

 RIOJA WINE SALES STATISTICS

DEVELOPMENT OF RIOJA WINE SALES 1985-2014

 

Domestic market

Export market

Total sales

Year

LITRES

∆% YOY

LITRES

∆% YOY

LITRES

∆% YOY

1985

67,743,375

--------

28,633,625

---------

96,377,000

-0.35

1986

74,651,578

10.70

29,902,122

4.43

104,553,700

8.48

1987

77,442,665

3.74

35,665,935

19.28

113,108,600

8.18

1988

82,894,300

7.04

34,301,700

-3.82

117,196,000

3.61

1989

77,784,543

-6.16

26,631,578

-22.36

104,416,121

-10.90

1990

77,252,631

-0.68

26,029,946

-2.26

103,782,577

-0.61

1991

99,841,642

29.2

29,137,809

11.9

128,979,451

24.28

1992

114,478,913

14.6

34,362,372

17.9

148,841,285

15.40

1993

120,199,494

5

38,722,771

12.7

158,922,265

6.77

1994

139,918,321

16.4

56,790,139

46.6

196,708,460

23.78

1995

125,953,908

-9.98

59,116,887

4.1

185,070,795

-5.92

1996

119,444,519

-5.46

58,846,727

-0.46

178,291,246

-3.66

1997

137,458,184

15.08

67,781,317

15.18

205,239,501

15.11

1998

150,682,311

9.47

71,550,035

5.5

222,232,346

8.15

1999

138,445,732

-8.13

57,133,801

-20.67

195,579,533

-11.99

2000

120,119,230

-13.24

39,858,918

-30.24

159,978,148

-18.20

2001

159,986,313

33.28

60,405,880

51.53

220,392,193

37.83

2002

178,115,778

11.27

72,097,169

19.33

250,212,947

13.48

2003

170,209,213

-4.43

66,138,317

-8.26

236,347,530

-5.54

2004

182,308,591

7.10

69,027,451

4.36

251,336,042

6.34

2005

179,565,974

-1.57

71,230,807

3.19

250,796,781

-0.26

2006

182,715,391

1.75

78,965,590

10.86

261,680,981

4.34

2007

187,461,381

2.59

84,589,517

7.12

272,050,898

3.96

2008

171,992,928

-8.25

79,916,305

-5.52

251,909,233

-7.40

2009

163,672,090

-4.89

72,425,805

-9.38

236,097,895

-6.31

2010

181,262,567

10.75

85,855,264

18.53

267,117,831

13.14

2011

176,985,130

-2.42

91,920,407

7.06

268,905,537

0.62

2012

169,448,349

-4.26

96,967,206

5.47

266,415,555

-0.93

2013

174,982,696

3.17

102,184,584

5.39

277,167,280

3.98

2014

175,003,261

0.02

105,786,163

3.52

280,789,424

1.31

 

 

 

 

SALES STATISTICS 2014

TYPES OF WINE BY COLOUR

Type

Market

Litres 2014

∆% 2013

White

Domestic

10,054,718

27.84

Export

4,803,503

-7.74

SUM

14,858,221

13.67

Rosé

Domestic

7,351,354

-10.04

Export

5,069,195

-2.01

SUM

12,420,549

-6.93

Red

Domestic

157,597,189

-0.84

Export

95,913,465

4.47

SUM

253,510,654

1.10

TOTAL

Domestic

175,003,261

0.02

Export

105,786,163

3.52

SUM

280,789,424

1.31

 

 

SALES STATISTICS 2014

RED WINES BY CATEGORY

Category

Market

Litres 2014

∆% 2013

UNAGED

Domestic

58,278,896

-7.30

Export

38,942,251

8.90

SUM

97,221,147

-1.42

AGEING

Domestic

80,062,655

2.32

Export

23,821,993

1.54

SUM

103,884,648

2.14

RESERVA

Domestic

17,179,378

4.51

Export

28,547,972

1.64

SUM

45,727,350

2.70

GRAN RESERVA

Domestic

2,076,260

49.94

Export

4,601,249

2.16

SUM

6,677,509

13.39

TOTAL

Domestic

157,597,189

-0.84

Export

95,913,465

4.47

SUM

253,510,654

1.10

 

2014 EXPORTS BY COUNTRY

COUNTRY

LITRES

∆% 2013

% OF TOTAL

  1. UNITED KINGDOM

36,166,582

10.28

34.19

  1. GERMANY

18,792,844

2.18

17.76

  1. UNITED STATES

10,277,995

-1.87

9.72

  1. SWITZERLAND

6,485,063

3.68

6.13

  1. HOLLAND

3,553,365

-4.05

3.36

  1. SWEDEN

3,155,060

-5.10

2.98

  1. BELGIUM

2,866,489

-8.54

2.71

  1. MEXICO

2,660,656

27.61

2.52

  1. CANADA

2,506,106

9.97

2.37

  1. RUSSIA

2,442,647

12.31

2.31

REST OF COUNTRIES

16,879,356

-3.97

15.95

TOTAL 2014

105,786,163

3.52

100%