Market surveillance: Rioja quality and origin guarantees, safer than ever.
Rioja is probably one of the designations of origin in the world which provides the highest guarantees to consumers with respect to provenance, vintage, ageing category and quality in each bottle bearing one of the four back labels or seals issued by the Control Board (Generic, Crianza, Reserva and Gran Reserva). To achieve its goal of maximum quality assurance -and in tune with its standing as the only D.O. in Spain to have the Calificada surname- Rioja goes beyond the strict enforcement of its exacting regulations on grape growing and winemaking by carrying out extensive market surveillance actions.
Generally, the control systems established by most designations of origin are limited to the grape growers and wineries located within their territory, without regular controls of the market outside their borders with respect to possible illegal actions by external agents. One of Rioja's exclusive control measures consists of taking monthly samples of Rioja wines at point of sale, both in the Spanish market and abroad. The samples are examined by the Control Board Technical Services, which check both the product characteristics and the authenticity of the back labels or seals on the bottles.
Currently, the Control Board uses state-of-the-art technology to ensure the authenticity of its back labels and seals. Among these is the new "Rioja Trustseal", a device which makes it easy to identify forged labels, thereby discouraging this practice and making it highly unlikely that anyone will attempt unauthorised use of the Rioja brand.
With its systematic follow-up of its wines at points of sale, a unique practice in our country, the D.O.Ca. Rioja continues to hold its traditional leadership position in offering consumers the most complete quality, origin and ageing assurance system for its protected wines.
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