Rioja 2016 statistics – March
- Exports made up 38% of Rioja sales over the 12 months from February 2015 to January 2016, compared with the same % last year.
- For the year ending January 2016, 90.5% of global Rioja exports were red, 4.7 rosé, and 4.8% white.
- Global Rioja exports were made up of 45.6% of Sin Crianza wines, 22.0% Crianza, 27.8% Reserva and 4.5% Gran Reserva over the past year (Rioja Exporters Group stats to January 2016).
- Reserva and Gran Reserva are experiencing the highest volume growth on the export markets at 4.6% and 6.2% respectively over the last 12 months.
Exports to the UK
- The UK remains Rioja’s largest export market, accounting for 34% of exports. Germany is the second largest market, with 17% of exports (Rioja Exporters Group stats to January 2016).
- 52% of exports to the UK are Sin Crianza wines, 16% are Crianza, 29% Reserva and 3% Gran Reserva (Rioja Exporters Group stats to January 2016).
Volume and value
- Rioja volumes have grown in the last 12 months (+2.8%) in contrast to the general UK market which has declined by -1.4% and the Spanish category which has grown by 0.9% over the year. Rioja now accounts for 3.5% of the volume of the UK market (Nielsen MAT to 05.12.15).
- Rioja value has continued to grow at a rapid pace in the last year, and is now at £228m – an increase of 4.3%, and outpacing the wider UK market which fell by -1.1%, and the Spanish category, which saw marginal decline in value of -0.2% over the same period. Rioja accounts for 4% of the value of the UK market (Nielsen MAT to 05.12.15).
- Rioja’s position as Spain’s flagship region is stronger than ever with Rioja representing 35% of Spanish volume and 45% of Spanish value – demonstrating Rioja’s tendency to over-index at higher price points (Nielsen MAT to 05.12.15).
- Rioja continues to outperform the wider market in terms of average price occupying the highest place for average price within the Spanish category
- The average price for Rioja currently sits at £6.53 per bottle, up 1.5% year on year. This figure is 21% higher than the average across the wine market as a whole (£5.38) and 30% higher than the rest of the Spanish category (£5.00). (Nielsen MAT to 05.12.15)
- 95% of Rioja is sold at over £5, compared to less than 50% across the Spanish category and wider UK market (Nielsen MAT to 05.12.15), reinforcing consumers’ trust in the region demonstrated in their willingness to spend more on wines from Rioja.
- White Rioja has experienced volume growth of 17%, growing their market share to 4.2%, and indicating that consumers are increasingly interested in exploring the diversity Rioja has to offer. White wine shares within the Spanish category continue to hold between a fifth and a quarter of the market share, demonstrating the opportunity that exists for Rioja to grow representation in this category. (Nielsen MAT to 05.12.15)