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Rioja 16 statistics – September

Rioja 2016 statistics – September 

General Background

  • Exports made up 35% of Rioja sales over the 12 months from August 2015 to July 2016.
  • For the year ending July 2016, 90.4% of global Rioja exports were red, 4.6 rosé, and 5.0% white.
  • Global Rioja exports were made up of 46.1% of Sin Crianza wines, 21.9% Crianza, 27.3% Reserva and 4.7% Gran Reserva over the past year (Rioja Exporters Group stats to July 2016).
  • Sin Crianza and Gran Reserva are experiencing the highest volume growth on the export markets at 3.41% and 10.02% respectively over the last 12 months.

UK Sales

Exports to the UK

  • The UK remains Rioja’s largest export market, accounting for 33% of exports. Germany is the second largest market, with 16% of exports (Rioja Exporters Group stats to July 2016).
  • 55.1% of exports to the UK are Sin Crianza wines, 14.5% are Crianza, 26.8% Reserva and 3.6% Gran Reserva (Rioja Exporters Group stats to July 2016).

Volume and value

  • Rioja volumes have grown in the last 12 months (+1.2%) in contrast to the general UK market which has declined by -2.0% and the Spanish category which has declined by 6.5% over the year. Rioja now accounts for 3.6% of the volume of the UK market (Nielsen MAT to 18.06.16).
  • Rioja value has continued to grow in the last year, and is now at £228m – an increase of 2.1%, and outpacing the wider UK market which fell by -1.5%, and the Spanish category, which saw decline in value of -4.5% over the same period. Rioja accounts for 4.3% of the value of the UK market (Nielsen MAT to 18.06.16).
  • Rioja’s position as Spain’s flagship region is stronger than ever with Rioja representing 37% of Spanish volume and 48% of Spanish value – demonstrating Rioja’s tendency to over-index at higher price points (Nielsen MAT to 18.06.16).

Average price

  • Rioja continues to outperform the wider market in terms of average price occupying the second highest place for average price within the Spanish category.
  • The average price for Rioja currently sits at £6.55 per bottle, up 1.1% year on year. This figure is 21% higher than the average across the wine market as a whole (£5.40) and 28% higher than the rest of the Spanish category (£5.10) (Nielsen MAT to 18.06.16).
  • 76% of Rioja is sold at over £6, compared to 23% across the Spanish category and 21.4% across the wider UK market (Nielsen MAT to 18.06.16). This demonstrates a trust amongst consumers in ‘brand’ Rioja as seen in their willingness to spend more on wines from Rioja.

White Rioja

  • White Rioja has increased its market share by 18.4% to 4.5%, indicating that consumers are increasingly interested in exploring the diversity Rioja has to offer. White wine shares within the Spanish category continue to hold between a fifth and a quarter of the market share, demonstrating the opportunity that exists for Rioja to grow representation in this category (Nielsen MAT to 18.06.16).