Three Wine Men 2016 - event overview
In 2016 Wines from Rioja followed the Three Wine Men on a pilgrimage to Cardiff and London in the name of sharing exceptional wines with the public. Wines from Rioja hosted a table with a different theme for each event, showing a selection of award-winning wines from the 2016’s Rioja 10x10 competition. In Cardiff we focussed on introducing the lesser-known wines of Rioja such as whites, rosés, non-tempranillo and modern styles to the 1000 guests who attended over the weekend. These were complemented by three Rioja masterclasses hosted by Tim Atkin MW, where he guided 90 visitors through the 5 wines he had selected for the Chair’s Choice category in the Rioja 10x10 competition, also sharing information on buying Rioja, age classifications and regional variations.
The London event, which took place just before Christmas, offered the perfect opportunity to introduce the London crowd to rich Reserva and Gran Reserva wines, perfect for seasonal drinking. Ollie, Tim and Oz drove guests to the Wines from Rioja stand, highlighting the exciting wines to the 1500 guests and pouring samples. There was a great balance at both events of all levels of consumers - from those just starting to explore the world of wine to certified oenophiles.
17 Exeter Street Covent Garden, London, WC2E 7DU
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