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Imbibe Sommelier trip 2017


Imbibe Sommelier Trip - 2017 


In June, Wines from Rioja partnered with on-trade publication, Imbibe, to raise awareness and get consumers thinking about Rioja. As part of the partnership, Wines from Rioja UK hosted a trip to the region for six leading sommeliers from some of London's top restaurants. The two day trip included sommeliers guests from Galvin restaurants, Jason Atherton's Social Eating group, ETM Group and wine specialist Vinoteca. 



The aim of the trip was to inspire the participants and take them on a journey through the region to showcase how local restaurants serve Rioja to pair with a selection of dishes. The trip saw sommeliers visit a whole host of diverse Rioja wineries as well as exploring the culture of the region visit the Guggenheim Museum.



As part of the partnership, each restaurant is running a 'Think Rioja' promotion across each of the outlets they manage including a range of activites from specific Rioja flights to Rioja dinners, exclusive wine list editions and complimentary matching plates. If you'd like to sample some of these hand selected wines, please visit the 'Think Rioja' section of our website to find out what is happening and where.