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Rioja 2017 statistics – September


Rioja 2017 statistics – September


General Background

  • Exports made up 36.5% of Rioja sales over the 12 months from September 2016 to August 2017.
  • For the year ending August 2017, 89.6 % of global Rioja exports were red, 4.7% rosé, and 5.7% white.
  • Global Rioja exports were made up of 47.1% of Sin Crianza wines, 21.6% Crianza, 26.6% Reserva and 4.7% Gran Reserva over the past year (Rioja Exporters Group stats to August 2017).


UK Sales

Exports to the UK

  • The UK remains Rioja’s largest export market, accounting for 33% of exports.
  • 58.8% of exports to the UK are Sin Crianza wines, 13.2% are Crianza, 24.5% Reserva and 3.5% Gran Reserva (Rioja Exporters Group stats to August 2017).


Volume and value

  • Rioja volumes have begun to stabilise and plateau in the last 12 months (-3.2%) after a long and sustained period of growth. This is in contrast to the Spanish category which has declined by -7.4% (Nielsen MAT to 17.06.17).
  • Rioja value has remained static at £226.6m with a marginal dip of -0.1% against the previous year, outpacing Spanish category, which saw decline in value of -3.7% over the same period (Nielsen MAT to 17.06.17). This point demonstrate the region’s consistent performance against a backdrop of more challenging circumstances.
  • Rioja now accounts for 3.48% of the volume of the UK market and 4.26% of the value of the UK market. These shares have remained relatively stable relative to the previous 12-month period (Nielsen MAT to 17.06.17).
  • Within the Spanish category, Rioja continues to assert its dominance as Spain’s flagship wine region, and continues to account for almost half of Spanish value at an impressive 49.4% and 38.6% of Spanish volume


Average price

  • The average price for Rioja currently sits at £6.75 per bottle vs market average £5.51.
  • Over 85.8% of Rioja is sold at over £6, compared to 24% for the wider UK market reinforcing consumers’ trust in the region demonstrated in their willingness to trade up when it comes to purchasing wines from Rioja.


White Rioja

  • White Rioja has increased its market share by 53.8% to 6.4%, indicating that consumers are increasingly interested in exploring the diversity Rioja has to offer. White wine shares within the Spanish category continue to hold a quarter of the market share – at 23.4% - demonstrating the opportunity that exists for Rioja to grow representation in this category (Nielsen MAT to 17.06.17).


Awareness and Market Penetration – UK consumers

  • Market penetration – Rioja has the highest brand awareness of any still wine region across all UK wine drinkers (27% according to Wine Intelligence Vinitrac)
  • It is also the most popular still wine region – 27% of UK wine drinkers having bought Rioja in the past 3 months. This has increased from 25% in 2015 (according to Wine Intelligence Vinitrac)