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News & Press Releases

DOCa Rioja launches 2018 Educators Programme

 

PRESS RELEASE

22/11/2017

D.O.Ca. Rioja Control Board launches 2018 Rioja Wine Educators Programme

 

The D.O.Ca. Rioja Control Board is pleased to announce that registration is open for the 2018 Rioja Wine Educators Programme.

The initiative, which returns after two successful years, aims to recruit professionals with an ability to influence major wine consuming countries and provides training on specific knowledge about Rioja wine.  Following the course, these professionals will become Control Board approved educators, ensuring the quality and rigour of the knowledge of Rioja wines and Rioja experiences are transmitted within their reach.

This programme will once again be very selective when it comes to admitting candidates. The first two courses saw more than 250 candidates with extensive professional and training experience in the wine world in the areas of communication, education and sommelierie, as well as wine retail sales and distribution. Entries from China and Spain will be selected in separate dedicated categories following a significant increase in entries from these countries in 2017.

The educational programme is approved by the D.O.Ca. Rioja and includes an online course available in Spanish and English, with tests, a final paper and further training alongside other students during a week’s stay in Rioja. Selected participants will visit the region in three groups, a first group from China, a second group from Spain and a third group with future educators from all other countries.

Riccardo Aguiriano, Marketing Director of D.O.Ca. Rioja Control Board comments:

“We are proud of the success of the past two Rioja Wine Educators programmes and next year we expect to close with 57 official Rioja educators from 19 countries. With new regulations coming into place in the next few years, we believe there has never been a more exciting time to communicate the specificities that go into ensuring the quality and rigour of Rioja wine. Our training is first class and these educators will help us take Rioja to the next level.”

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Notes to Editors:

  • Those interested in applying for the programme should visit: http://education.riojawine.com/
  • Registration is open until 31 January 2018.
  • The Control Board will select candidates based on their CV and communication skills. Candidates need to have at least two years’ professional experience in the world of wine in one of the following areas: marketing, education, sommelier, wine retail sales and wine distribution.
  • Educators will be able to organise training activities on their own or together with the Control Board or Rioja wineries and importers.
  • Certificates are valid for 4 years.

 

Wines from Rioja is the UK marketing arm of The Rioja Regulatory Council or Consejo Regulador de Rioja D.O.Ca., the body responsible for the application and monitoring of legislation relating to the quality and standards of wines produced in the region, promotion of the image of Rioja wines and defence of interests of the sector.

2017 has seen Rioja’s UK value grow despite market uncertainties, with the average price per bottle of Rioja currently 21% higher than the rest of the Spanish category.  Rioja accounts for 49.4% of the Spanish wine category by value and 38.9% volume, reinforcing its place as Spain’s flagship wine region. White Rioja also follows an upward trend, increasing its volume market share by 53.8% to 6.4% of the market (Nielsen MAT to 17.06.17).

 

For more information, please contact Wines from Rioja at Phipps on 020 7759 7400 or email rioja@thisisphipps.com