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Rioja experiences growth in foreign markets and the UK


March 2018



Rioja experiences growth in foreign markets and the UK in 2017


The Denominación de Origen Calificada Rioja announced growth in foreign markets where Rioja wines are sold across 130 countries.  Exports totalled 108,344,804 litres, up 4.39% from 2016.  Sales uplift were significant in the following markets: United Kingdom (+3.21%), Canada (+6.75%), the United States (+5.80%), Switzerland (+4.21%), Holland (+2.46%), Russia (+39.71%), and China (+17.31%).

Rioja whites grew significantly above the market average (+16%), surpassing growth figures of other regions specialising in whites. White wines currently make up close to 8% of total Rioja sales, compared to 5% five years ago. In foreign markets, sales of white Rioja grew by 25%. In the UK, white Rioja continued its upward trend for the third consecutive year, with value sales up by 64% and volume sales up 61% (Nielsen MAT to 31.12.17). White Rioja now makes up 7.3% of Rioja by value and 8.0% of Rioja by volume (Nielsen MAT to 31.12.17).

Rosé wines also saw a total sales increase of 6% from 2016, and positive figures in the UK showed a 42.3% volume increase (Nielsen MAT to 31.12.17). Rioja red wine consumption remains stable. Sales of Crianza, Reserva and Gran Reserva stood close to 157 million litres, accounting for 63.23% of total red wine sales. 

According to the Spanish Wine Market Observatory, Rioja exports amount to 31% of the total Spanish D.O. wine exports. In terms of value, however, they account for 40%, as the average price for Rioja is 49% higher than the average for rest of Spanish D.O. wines and four times as much as the average price of exported Spanish wines. In the UK, Rioja maintains its dominance as Spain’s flagship wine region accounting for almost half of Spanish value at 48.5% and 37.8% of Spanish volume (Nielsen MAT to 31.12.17). The average price for Rioja now sits at £6.79 per bottle, compared to the still wine market as a whole which stands at £5.64, and the rest of the Spanish category at £5.29 (Nielsen MAT to 31.12.17).

2017 was a year with extreme weather conditions in much of Spain, seeing the earliest harvest in Rioja history. Despite a total production of about 349 million kilos of grapes, the vintage did not alter stock levels, helping to maintain a stable market. Despite the complexity of the harvest, different technologies were employed to monitor vine performance and the quality expectations for the 2017 vintage remain very high. 




For more information, please contact the Wines from Rioja team at Phipps on

0207 759 7400 /


Notes to Editors:

  • Please click here to download graphs
  • Wines from Rioja is the UK marketing arm of The Rioja Regulatory Council or Consejo Regulador de Rioja D.O.Ca, the body responsible for the application and monitoring of legislation relating to the quality and standards of wines produced in the region, promotion of the image of Rioja wines and defence of interests of the sector.