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Rioja 2018 statistics - May

Rioja 2018 statistics – May


General Background


  • Exports made up 34.1% of Rioja sales over the 12 months from June 2017 to May 2018. (Rioja Exporters Group stats to May 2018).
  • Global Rioja exports were made up of 47.6% of Sin Crianza wines, 21.1% Crianza, 26.5% Reserva and 4.8% Gran Reserva over the past year (Rioja Exporters Group stats to May 2018).
  • For the year ending May 2018, 88.6 % of global Rioja exports were red, 4.7% rosé, and 6.7% white. (Rioja Exporters Group stats to May 2018).


UK Sales

Exports to the UK

  • The UK remains Rioja’s largest export market, accounting for 31.7% of exports. Germany is the second largest market, with 15.1% of exports. (Rioja Exporters Group stats to May 2018).
  • 61.8% of exports to the UK are Sin Crianza wines, 11.5% are Crianza, 23.7% Reserva and 3% Gran Reserva (Rioja Exporters Group stats to May 2018).


Volume and value

  • Rioja has increased in volume by 0.7%, in comparison to the last reporting period where the category had declined. Rioja volume sales reached 25,627,896 litres in 2017 and continues to account for 3.6% of the volume and 4.3% of the value of the UK market. (Nielsen MAT to 31.12.17)
  • This growth of the Rioja category is also seen in value which increased by 2.7% to £232million, outperforming the total market. This is a strong recovery from 2016 when Rioja experienced a marginal dip of -£0.1% value at £227million. (Nielsen MAT to 31.12.17)
  • Rioja has maintained its share of volume within the Spanish category and continues to account for 37.8% of Spanish volume. (Nielsen MAT to 31.12.17)
  • Rioja is still maintaining its dominance as Spain’s flagship wine region accounting for almost half of Spanish value at 48.5%, a slight decrease from 49.4% in 2016. (Nielsen MAT to 31.12.17)


Average price

  • Rioja continues to outperform the wider market in terms of average price occupying the second highest place for average price within the Spanish category after Bierzo.
  • The average price for Rioja currently sits at £6.79 per bottle, up 1.95% year on year. This figure is 16.9% higher than the average across the still wine market as a whole which stands at £5.64, and 22.1% higher than the rest of the Spanish category which is currently £5.29.(Nielsen MAT to 31.12.17).
  • Just over 82% of Rioja is sold at over £6 in comparison to the Spanish category where 29.4% of wines are sold over £6, and the wider UK market (27.4%) (MAT to 31.12.18), reinforcing consumers’ trust in the region demonstrated in their willingness to trade up when it comes to purchasing wines from Rioja.


White and Rosé Rioja

  • White Rioja continued its upward trend for the third consecutive year, with value sales up by 64.3% and volume sales up 60.8%. White Rioja now makes up 7.3% of Rioja by value and 8.0% of Rioja by volume.
  • Volume of Rioja rosé has also increased by 42.3%, recovering from a slight dip in sales in 2016. Rosé now makes up 1.2% of Rioja sales by volume and 1% of Rioja sales by value.