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Rioja 10 x 10 Trade tasting - 2018

September 2018




The 2018 Wines from Rioja 10 x 10 trade tasting will be held on Tuesday 9th October at Banking Hall, London. Launched in 2015, 10 x 10 brings together a collection of some of Rioja’s top wines, blind-tasted and selected by a panel of leading experts from across the wine trade under the guidance of co-chairs Tim Atkin MW and Sarah Jane Evans MW.

The tasting brings back some established categories such as Oaked and Unoaked whites, which are experiencing heightened interest in the UK. Nielsen figures to the year ending in June 2018 reveal that sales of white Rioja in the off trade have increased by 32%. Attendees can also expect to taste an impressive selection of Rosados, which have also experienced an increase in volume by 41% in the year to June 2018.

A new category introduced this year includes Women Winemakers which the judges warmly welcomed. Sarah Jane Evans MW describes it as an opportunity ‘to bring into the spotlight the people behind the wines. You will enjoy here wines made by some of Rioja’s outstanding and longstanding winemakers - including Elena Adell (Campo Viejo), María Larrea (CVNE) and María Vargas (Marqués de Murrieta).”

The full list of 10x10 categories includes:


  • Unoaked white

  • Oaked white

  • Rosado

  • Crianza

  • Reserva (£10 - £14.99)

  • Reserva (over £15)

  • Gran Reserva

  • Non-Tempranillo red

  • Genérico (Premium over £15)

  • Women Winemakers







Rioja 10 x 10 will be followed in the evening by Rioja 10 x 10: Wine x Tapas, a consumer event in partnership with renowned Spanish restaurants, The Tapas Room (formerly Donostia Social Club) and Maltby Street’s Bar Tozino. Launched in 2017, the debut event was a sell-out, with 300 attendees converging in Banking Hall for an evening of discovery and food and wine matching. This year, guests will have the opportunity to take a more in depth look into Rioja with wine walks hosted by Channel 4’s Sunday Brunch presenter Raúl Díaz, and jamón carving demonstrations with Bar Tozino.

Ricardo Aguiriano, Marketing Director for the Consejo Regulador DOCa Rioja commented: ‘The 10x10 initiative has become a staple in the UK trade diary. We review the categories each year to keep them refreshed and relevant, introducing new categories which reflect the direction in which the region is going or highlighting key trends. This is why we are happy to have a category dedicated to women winemakers.  We also look forward to a second year of Rioja 10 x 10: Wine x Tapas after seeing the success of our inaugural event in 2017. This is set to be another fantastic evening.’

Rioja 10x10 is open to  members of the UK wine trade only, The event will take place on 9th October at a Banking Hall, London) from 11am-5pm – registrations are now open at

Tickets for the consumer event Rioja 10x10: Wine X Tapas are available for purchase via Eventbrite.



For more information or to register your interest in attending the tasting please contact Wines from Rioja at Phipps on 0207 759 7400 or email


Notes to Editors

  • Wines from Rioja is the UK marketing arm of The Rioja Regulatory Council or Consejo Regulador de Rioja DOCa, the body responsible for the application and monitoring of legislation relating to the quality and standards of wines produced in the region, promotion of the image of Rioja wines and defence of interests of the sector
  • White Rioja also follows an upward trend, increasing its volume market share by 32% to 8.7% of the Rioja market (Nielsen MAT to 17.06.18)
  • The Consejo Regulador de Rioja DOCa launched a new global message in spring 2018: Saber quién eres. This directly translates as ‘Knowing who you are’ and captures Rioja’s most intrinsic values including tradition, diversity and origin
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