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Rioja statistics Feb 2014

General Background

- Exports made up 37% of Rioja sales over the 12 months from November 2012 to October 2013, a one per cent increase on the previous 12 months.

- Global exports of Rioja have grown steadily from 2012, with volume growth of 8% over the period from November 2012 to October 2013.

- For the year ending October 2013, 90% of global Rioja exports were red, 5% rosé, and 5% white.

- Global Rioja exports were made up of 45% of Sin Crianza wines, 23% Crianza, 28% Reserva and 4% Gran Reserva over the past year (Rioja Exporters Group stats to October 2013).

- The strongest performers on the export markets have been Sin Crianza and Reserva wines which have seen growth of 9.01% and 13.39% respectively over the last 12 months.

UK Sales

- The UK remains Rioja’s largest export market, accounting for 35% of exports, a 9% increase on the same period last year. Germany is the second largest market, with 19% of exports (Rioja Exporters Group stats to October 2013).

- 50% of exports to the UK are Sin Crianza wines, 14% are Crianza, 34% Reserva and 3% Gran Reserva (Rioja Exporters Group stats to October 2013).

- The growth of the Spanish category slowed over the second two quarters of 2013 – the Rioja region is now growing at a faster rate than Spain as a whole for the first time since 2011 (Nielsen MAT to 7.12.13).

- Brits bought 2.71m 9l cases of Rioja over the period December 2012 – December 2013 (Nielsen MAT to 7.12.13) with a value of £201m; an increase of 4% in volume and 7% in value on the previous year. Rioja is outperforming the rest of the UK wine market, which remains fairly static, with a decline of –2% in volume, and growth of just 2% in value over the same period.

- Rioja makes up 29% of all Spanish wine sales by volume in the UK and around 3% of the UK wine market as a whole (Nielsen MAT to 7.12.13).

- Rioja fetches a higher price (£6.20 per bottle) than the UK average bottle of wine (£5.21) and around 29% higher than the £4.82 average price per bottle of Spanish wine (Nielsen MAT to 7.12.13).

- Compared to the rest of Spain, Rioja continues to sell at a premium price point – 30% more than its Spanish counterparts, with nearly 60p separating Rioja from Spanish winemaking region Penedés (Nielsen MAT to 7.12.13).

- Rioja remains Spain’s flagship premium wine, accounting for 38% of Spain’s value against a volume share of 29%.

- While the top 10 Rioja brands account for just over half of the volume of Rioja wine sold in this country, smaller producers outside the top 30 grew their share by 86% in the last year (Nielsen MAT to 7.12.13).

- Rioja has once again shown a strong performance at premium price points – 95.8% of Rioja wines are sold at over £6 (compared to just 18.6% across the market as a whole), an increase of over 30% year-on-year, and there has been growth of 13.7% in the £10 + category over the last 12 months (Nielsen MAT to 7.12.13).

- White Rioja is edging towards a 10% share of the total market, and the performance of whites from elsewhere in Spain (occupy 22.8% market share) offers Rioja an opportunity to grow this share (Nielsen MAT to 7.12.13).