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Shop Rioja 2014 – A month long celebration of Rioja wine

A month of Rioja - Shop Rioja

Rioja fans are in for a treat this October with the launch of Shop Rioja. With 100 independent and online retailers participating, there are opportunities for everyone to experience the region’s diverse and exciting wines all across UK. 

To make sure you don’t miss an event near you, we’ve done a round-up of some of the activity planned for the month. Some of the highlights include:


  • Laithwaites will be offering customers a great selection of Rioja wines to taste every day, completely free of charge, throughout the month of October in each of its branches which are located in Beaconsfield, Binfield, South Croydon, Hersham, Orpington, Solihull, Surbiton, Windsor, Virginia Water, Borough Market – London and Reading.

North England:

  • Martinez wines, Ilkley, will be offering 10% off all Rioja wines, with the opportunity to enter a “Great Rioja Raffle” when six or more bottles are purchased.
    On Friday 10th October, the retailer will also be hosting The Big Rioja Tasting at Ilkley Moor Vaults allowing customers the chance taste up to 30 Rioja wines for just £10 per person.
    Martinez Wines customers are also invited to a Rioja dinner on Thursday 23rd October at newly opened local restaurant, Quinta Bar & Grill, with a menu of canapés, three course dinner, and teas and coffees accompanied by a delicious array of Rioja wine. Tickets are priced at £60 per person.   
  • Lancaster Wine Company will be offering customers exclusive multi-buy offers on a range of Rioja styles, as well as in-store tastings across two weekends in October; the 3rd – 5th and 17th – 19th.
  • White and red Rioja wine will be taking over the enomatic systems in Corks Out, Alderley Edge,along with 10% discount running across all Rioja wines in store.
  • To kick of the Shop Rioja promotion, Rodney Densem Wines Ltd in Nantwich, Cheshire, will be holding an in-store tasting on 27th September, 11am – 4pm.
  • The Shop Rioja promotion will also be taking place at Ake and Humphris, Collingham and Bin 21 in Morpeth.    


  • ND John Wine Merchants will be holding in-store tastings of a fabulous selection of Rioja wine at the Swansea shop from 16th – 18th October.  


  • Alexander Hadleigh Wine Merchants, located at Locks Heath Shopping Village, Southampton, will be hosting Rioja wine tastings on 17th and 18th October showcasing a variety of styles from the region. 
  • Christopher Piper in Ottery St. Mary, Devon will be offering customers the opportunity to try a range of Rioja wines from 29th September to 13th October, as well as offering a 5% discount on all Rioja wines.
  • Solent Cellars,in Lymington, Hampshire, will host a Rioja and Spanish food matching evening with a delicious range of Rioja wines alongside paella at La Churreria in Lymington on 1st October from 6-9pm.
  • On Saturday 11th October, The Oxford Wine Company will hold a free in-store Rioja wine tastings between 12-6pm at their Oxford, Cirencester and Standlake branches.
  • The Haslemere Cellar will celebrate ‘Rioja day’ every Saturday in October, with in-store tastings.
  • The Wine Reserve will host Rioja ‘n’ roll – a night to celebrate Rioja and discover the diversity of the region with its different ages, colours and styles. The event is taking place at the Cobham store in Surrey, with tickets available at £15. Please call 01932 866682 or email for more details.
  • Drinks Business Wine Buyer of the Year 2014, Beth Willard, is hosting a Rioja Wine Evening in the Laithwaites Surbiton branch on Wednesday 15th October 7.30pm – 9.30pm. 


  • Holborn-based wine retailer, Planet of the Grapes is hosting two micro tastings with two well-known Rioja producers at 12pm Thursday 9th October and 12pm Wednesday 22nd October. At 7pm, Tuesday 28th October a Rioja Wine Dinner will be hosted by Ivan Aquino, Marqués de Murrieta’s export manager – tickets are available at £80.00 per person. 
  • Prohibition Wines are running several in-store tastings at the Holborn store; the first on the 10th October with Matt Jones from Fields, Morris and Verdin, on the 17th October with George Randall at Boutinot and lastly on the 24th October with Christine Allen from Maisons Marqués et Domaines. Running throughout the whole of October, Prohibition Wines have teamed up with Bar Esteban to offer customers a free corkage deal at the restaurant as well as partnering with The Glass Kitchen Supper Club on the 25th October to host an evening of food and Rioja with Francisco Capel-Lopez – tickets £45 per person.  


  • Hay Wines Limited in Ledbury will be holding Rioja tastings every weekend (Friday – Sunday) throughout October and offering some of their best-selling Rioja wines at discounted prices.
  • If you are looking for the complete food and wine matching experience, why not attend the Rioja themed tasting dinner on Tuesday 7th October at Grape Expectations, Shrewsbury. Tickets are £35.00 and with only 12 places available, you had better hurry!
  • Everymans Wine, Shrewsbury, will be offering tasting samples to customers across the weekends of 10 and 11th and 17th and 18th October
  • Connolly’s Wine Merchants will be holding a tasting at the Livery Street branch in Birmingham on 23rd October at 6.30pm as well as smaller tastings throughout the month, with discounts offered on a selection of Rioja wines.
  • Loki Wines will run an enomatic cabinet dedicated to Rioja in their shop on Great Charles Street Queensway, Birmingham.
  • SH Jones will be hosting in-depth, in-store tastings across all of stores; Bicester, Banbury, Leamington Spa and Oxford on 9th, 10th, 11th, 24th and 25th October as well as offering some great promotions across their Rioja range.
  • Tanners Wines is offering customers a discount on 9 different Rioja wines until 27th October and these can ordered in store, over the phone or at 
  • Other branches taking part in the Midlands are Oakham Wines in Oakham, Prohibition Wines in London and La Zouch in Ashby-de-la-Zouch.



  • Woodwinters wine merchants will be taking part in the Shop Rioja promotion through October.


Stay tuned for further updates and more events at @RiojaWine_UK /