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Rioja 2014 statistics – October

General Background

Exports made up 36% of Rioja sales over the 12 months from September 2013 to August 2014, compared with 37% last year.  

For the year ending August 2014, 90% of global Rioja exports were red, 5% rosé, and 5% white.

Global Rioja exports were made up of 46% of Sin Crianza wines, 27% Crianza, 22% Reserva and 5% Gran Reserva over the past year (Rioja Exporters Group stats to August 2014).

The strongest performers on the export markets have been Sin Crianza and Gran Reserva wines which have seen growth of 2.27% and 15.04% respectively over the last 12 months.

UK Sales

Exports to the UK

The UK remains Rioja’s largest export market, accounting for 34% of exports. Germany is the second largest market, with 18% of exports (Rioja Exporters Group stats to August 2014).

51% of exports to the UK are Sin Crianza wines, 15% are Crianza, 30% Reserva and 4% Gran Reserva (Rioja Exporters Group stats to August 2014).

Volume and value

Rioja volumes have grown in the last 12 months (+1.3%) in contrast to the general UK market which has declined by -3.8% and the Spanish category which has lost -11.2% of its volume over the year (Nielsen MAT to 21.06.14).

Rioja value growth has picked up pace, growing by 7.8%, surpassing £200m for the first time and outpacing the wider UK market which grew by 1.1%, and the Spanish category, which declined in volume by -4.5% over the same period. Rioja now accounts for around 4% of the value of the UK market (Nielsen MAT to 21.06.14).

Rioja’s position as Spain’s flagship region is stronger than ever – Rioja represents 32% of Spanish volume (up 14% YOY) and 41% of Spanish value (also up 14% YOY) – shares which have shown double-digit growth as well as demonstrating Rioja’s tendency to over-index at higher price points, indicating consumers’ willingness to spend more on wines from this region (Nielsen MAT to 21.06.14).

Average price

Rioja continues to outperform the wider market in terms of average price occupying the second highest place for average price within the Spanish category.

The average price for Rioja currently sits at £6.09 per bottle an increase of 4.6% year on year. This figure is 12% higher than the average across the wine market as a whole (£5.46) and 23% higher than the rest of the Spanish category (£4.94) (Nielsen MAT to 21.06.14).

Nearly 90% of Rioja is sold at over £5, compared to 58% across the market as a whole. Sales at higher price points are showing growth, with those wines in the £6 - £9.99 category growing by 64%, and those over £10 growing by 9%, and now accounting for a total share of the category of 2.8% - more than double that seen across the UK market as a whole (Nielsen MAT to 21.06.14).

Brands and white Rioja

The top 10 Rioja brands account for 66% of the volume of Rioja wine sold in this country (Nielsen MAT to 21.06.14).

White wine sales within the Rioja category and within the Spanish category as a whole have remained fairly stable with the latter continuing to hold between a fifth and a quarter of the market share, demonstrating the opportunity that still exists for Rioja in this category.