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Visit our retailers of the year


In October 2012 Wines from Rioja ran a competition to find the UK's best Independent Rioja Retailer

Entrants were challenged to display creativity and innovation in tasting events and shop displays, generating excitement amongst UK wine drinkers and driving sales. The winner received £1000 towards new Rioja listings while the runner up received £500.

The winning retailer, awarded the title Rioja Retailer of the Year 2012 was Cambridge Wines whose comprehensive campaign ranged from striking visual displays to tutored in-store tastings, with a stimulating Rioja vs. Bordeaux tasting as well as a winemaker dinner at local Michelin starred restaurant, Alimentum. They also offered Spanish gourmet products such as charcuterie and olives to accompany in-store tastings, posting impressive uplift in sales of their entire Rioja range.

The Longship in Orkney was commended for its impressive array of events. Hosting sell-out wine matching dinners at a local hotel, they also offered a series of themed tastings in-store. In-store activities included tutored pairing of wines with Spanish charcuterie, while eye-catching displays were combined with demonstration of long term dedication to Rioja, as they committed to several new listings.

The promotion was a great success, with impressive promotions held in nearly 70 merchants across the UK - head down to your nearest independent retailer to find your favourite Rioja.