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Rioja 15 Statistics - December


Rioja 2015 statistics – December

General Background

  • Exports made up 38% of Rioja sales over the 12 months from November 2014 to October 2015, compared with 36% last year. 
  • For the year ending October 2015, 90.5% of global Rioja exports were red, 4.7% rosé, and 4.7% white.
  • Global Rioja exports were made up of 45.3% of Sin Crianza wines, 22.9% Crianza, 27.2% Reserva and 4.7% Gran Reserva over the past year (Rioja Exporters Group stats to October 2015).
  • All categories of Rioja are experiencing volume growth with Reserva and Gran Reserva experiencing the highest volume growth on the export markets at 6.9% and 13.9% respectively over the last 12 months.

UK Sales

Exports to the UK

  • The UK remains Rioja’s largest export market, accounting for 34% of exports. Germany is the second largest market, with 17% of exports (Rioja Exporters Group stats to October 2015).
  • 51% of exports to the UK are Sin Crianza wines, 17% are Crianza, 28% Reserva and 4% Gran Reserva (Rioja Exporters Group stats to October 2015).

Volume and value

  • Rioja volumes have grown in the last 12 months (+8.6%) in contrast to the general UK market which has declined by -1.4% and the Spanish category which has lost -1.4% of its volume over the year. Rioja now accounts for 4% of the volume of the UK market compared to 3% last year (Nielsen MAT to 20.06.15).
  • Rioja value has continued to grow at a rapid pace in the last year, and is now at £229m – an increase of 9.5%, and outpacing the wider UK market which fell by -0.9%, and the Spanish category, which declined in value by -2.4% over the same period. Rioja accounts for 4% of the value of the UK market (Nielsen MAT to 20.06.15).
  • Rioja’s position as Spain’s flagship region is stronger than ever with Rioja representing 35% of Spanish volume and 46% of Spanish value – demonstrating Rioja’s tendency to over-index at higher price points (Nielsen MAT to 20.06.15).

Average price

  • Rioja continues to outperform the wider market in terms of average price occupying the second highest place for average price within the Spanish category behind Bierzo. Rioja commands the highest average price per bottle of the major Spanish wine producing regions.
  • The average price for Rioja currently sits at £6.05 per bottle, representing a slight decrease (-0.7%) year on year. This figure is 11% higher than the average across the wine market as a whole (£5.45) and 22% higher than the rest of the Spanish category (£4.97), both of which has experience decline year-on-year (Nielsen MAT to 20.06.15).
  • 93% of Rioja is sold at over £5, compared to 48% across the market as a whole and 44% for Spain (Nielsen MAT to 20.06.15), reinforcing consumers’ trust in the region demonstrated in their willingness to spend more on wines from Rioja.

White and rosé Rioja

  • White and rosé Rioja have experienced volume growth of 6.7% and 16.4% respectively, indicating that consumers are increasingly interested in exploring the diversity Rioja has to offer. By contrast, Spain has experienced decline of -4.0% for white wine and -15.1% for rosé (Nielsen MAT to 20.06.15).