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Indies celebrate Shop Rioja

This October, over 100 enthusiastic independent merchants across England, Wales, Scotland and Ireland took part in the Shop Rioja promotion  offering customers impressive discounts, Rioja tastings, food and wine matching dinners and much more to highlight Spain’s flagship wine producing region.

We received fantastic feedback from participating retailers who did an excellent job in sharing their passion for Rioja wines through very well thought out promotions and we are pleased to announce that the following retailers emerged triumphant:


Small Merchant Winner: Luvians Bottle Shop, St Andrews

For an incredibly creative campaign involving an expanded Rioja range, Wizard of Oz inspired ‘All Roads Lead to Rioja’ theme and window display, regular instore tastings and masterclasses, online and social media promotion, exclusive discounts on Rioja wines, and collaboration with local businesses and restaurants, all of which contributed to an increase in sales and customer awareness. 

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Large Merchant Winner: Laithwaite’s Wine, Nationwide

For highlighting Rioja successfully and consistently across all of its major stores, impressive social media and digital promotion, special offers and mixed cases of Rioja wines, staff training and incentives, hosted Rioja and tapas weekends as well as ticketed events with the Spanish buyer and local restaurants, all of which contributed to impressive sales and an increase in awareness, particularly of premium styles of Rioja. 

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Highly Commended:

John Hattersley Wines, Bakewell 

Le Vignoble, Plymouth 

Lea & Sandeman, Greater London